The Power of Character in the Kids' Market

Salinun Sriampai
Nov 26, 2023By Salinun Sriampai

In the kids' market, character is everything. Creating memorable characters that appeal to children is essential for any brand that wants to become successful. These characters not only serve as brand mascots but also help build lasting relationships with children, increasing brand recognition and loyalty.

crowd of people in building lobby

One of the best examples of successful kid characters is the Disney franchise, with iconic characters like Mickey Mouse, Winnie the Pooh, and Princess Elsa. These characters have captured the hearts and minds of children for generations, becoming cultural icons and household names. A strong character can make or break a brand, as it is the character that will ultimately resonate with children and create an emotional connection.

Memorable characters can also help a brand stand out from the competition. With so many options and alternatives, children are more likely to choose a brand that has an appealing and relatable character. The character can also serve as a point of differentiation.

It's essential to create characters that are relatable to the target audience and fit with the brand's messaging. A character that doesn't resonate with children or doesn't fit with the brand's values and messaging may not be successful.

Creating a memorable character is not an easy task. It takes time and effort to create a character that will engage children and capture their imaginations. It involves not only designing the character's appearance but also creating a backstory, personality, and behavior. It's essential to consider the target audience, their age range, interests, and preferences to create a character that they can identify with.

A good character design should be simple yet memorable. The character should be easy to recognize and distinguishable from other characters in the market. It's also vital to create a versatile character, meaning it can be used in various contexts, such as in merchandise, advertising, and storytelling.

Characters can also help brands tell stories and create narratives. Children love stories, and a memorable character can serve as a vehicle to deliver compelling and engaging stories. Successful kids' brands have used characters to create books, movies, TV shows, and video games that not only entertain but also reinforce brand messaging and values.